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Social Media Marketing

Social Media Marketing

The course offers an overview of the various digital media types, and how they are utilized in today's world. Students examine the digital media impact on lifestyle and culture. This course reviews the fundamental concepts for the creation of effective digital media, introducing various career paths relating to digital media.

Students will examine certain tools used in creating digital media and discuss best practices in the creation of digital media. This will include an overview of the process used in the creation of new media pieces along with basic project management concepts.

The course will have students examining the use of social media, e-commerce, gaming and simulations, digital media in business, advertising and on the World Wide Web, as well as digital movies and music. Students review laws and ethics impacting digital media creation and use.


  • Discuss different digital media types.
  • Explain the value of using online audio and video for business.
  • Discuss digital media careers.
  • Compare and contrast traditional forms of media and digital media.
  • Discuss digital society living and the changes that result from this.
  • Explain project management as a career.
  • Describe the social media evolution.
  • Discuss social media and ethics.
  • Identify certain future challenges that the gaming industry may face.
  • Compare the various computer language types.
  • Determine the role in globalization that digital media plays.
  • Explain the limitations of conducting business on the web.
  • Describe certain different laws relating to digital media.
  • Explain the journalism cannons.
  • Describe certain foreseeable changes in advertising and social media.
  • Determine the type of schooling necessary for their chosen career.

(click on the module heading to reveal a lesson by lesson breakdown)


  • Course Overview
  • Digital Camera Basics
  • Digital Cameras vs. Mobile Cameras
  • Project: What Do People Really Know About Digital Media?
  • The Rise of Digital Libraries
  • Project: Jobs in Digital Media
  • Quiz 1: Digital Media
  • Digital Media in Business and Society
  • Storing and Sharing Online Media
  • Project: Digital Media and Business
  • Best Practices for Digital Media
  • Project: Analyze and Evaluate: Digital Media
  • Quiz 2: Digital Media in Our World
  • Project: Special Project
  • Unit 1 Test
  • Course Project Part 1: Digital Media Cuts Paper Use
  • Glossary and Credits

  • Traditional Media vs. Digital Media
  • The Rise of a Digital Society
  • Project: Research and Write: Is the Internet a Bad Influence on Young People?
  • Digital Citizenship
  • Project: A Digital Life
  • Quiz 1: Effectiveness of Digital Media
  • Digital Media Production
  • Tools for Media Production: Web and Interactive Digital Media
  • Project: Analyze and Evaluate: Web Sites
  • Media Production: Audio and Video
  • Project: Working in the Field
  • Quiz 2: Digital Media Production
  • Project: Special Project
  • Unit 2 Test
  • ACourse Project Part 2: E-waste
  • Glossary and Credits

  • Project Management: Project Planning
  • Project: Pet Grooming Web Site
  • Project Management: Project Monitoring
  • Project: Problem Solving
  • Project Management: Project Termination
  • Quiz 1: Project Management
  • Social Media Defined
  • Uses of Social Media
  • Project: Research and Learn: Social Media and Problem Solving
  • Staying Safe When Using Social Media Sites
  • Project: Current Event: Cyber Bullying
  • Quiz 2: Social Media
  • Project: Special Project
  • Unit 3 Test
  • Course Project Part 3: Social Media and Environmental Activism
  • Glossary and Credits

  • Video Games and the Video Game Industry
  • Project: The Game Designer's Presentation
  • Simulations and Modeling
  • Creating Video Games and Simulations
  • Project: New Games 101
  • Quiz 1: Gaming and Simulations
  • Creating Web Sites
  • Project: Research and Learn: Practice your HTML Development Skills
  • Web Pages: Beyond the Basics
  • Web Pages and E-commerce
  • Project: Designing an E-commerce Site
  • Quiz 2: Web Sites and Apps
  • Project: Special Project
  • Unit 4 Test
  • Course Project Part 4: Environmental Gaming
  • Glossary and Credits

  • Best Practices of Digital Advertisement and Promotion
  • Project: Going Global
  • Digital Media in Advertising
  • Law and Digital Media
  • Project: Research and Learn: Law and Digital Media
  • Quiz 1: Digital Business
  • Digital Audio and Video
  • The Future of Digital Media
  • Project: In the Future, What Will Digital Media Look Like for You?
  • Finding a Career that is Right for You
  • Project: Find Your Dream Job and Figure Out How to Land It
  • Quiz 2: The Future of Digital Media
  • Project: Special Project
  • Unit 5 Test
  • Course Project Part 5: Powering a Digital World
  • Glossary and Credits

  • Course Project Part 6: Digital media and Sustainability
  • Review
  • Exam


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