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Hospitality

Hospitality

Travel and tourism is currently the largest industry in the world: In the US alone, over 7.5 million people work within this industry, and in 2010, 60 million international visitors visited the US, spending $134billion. All of the travel and tourism industry sectors work together to cater to this growing market of visitors who impact the US economy significantly.

This course will establish a foundation for the concept of travel, tourism and hospitality as a system. Students will learn about the different segments of the travel and tourism industry, and how these are interrelated and are integral to domestic and international tourism and travel. This discussion will include tour companies, travel agencies, airlines and other sectors of transportation, cruise lines, lodging facilities and marketing companies.

IN THIS COURSE, THE STUDENT LEARNS TO:

  • Explain why tourism and travel is important to the economy.
  • Identify the 6 major sectors of the tourism and travel industry.
  • Understand how traveler decisions are impacted by geographic principles.
  • Understand different types of airline flights and aircraft, the rail-travel and the car-rental industries.
  • Classify different brands and types of lodging.
  • Describe the types of service available in the food-services industry.
  • Describe the different types of ships, cruise lines and popular cruise destinations.
  • Understand basic types of marketing.
  • Understand basic types of marketing and the role of marketing organizations.
  • Explain how social media and the Internet have transformed the tourism industry.

THIS COURSE REQUIRES THE STUDENT TO:

  • have access to the Internet to view different travel-related Web sites and carry out research.
  • have access to Microsoft® PowerPoint® or similar programs.
  • be able to contact different tourism companies for projects.

syllabus1
(click on the module heading to reveal a lesson by lesson breakdown)

AN INTRODUCTION TO THE TRAVEL INDUSTRY AND THE PLACES WE GO

  • Course Overview
  • Travel Terminology
  • Segments of the Travel Industry
  • Travel Product Distribution and Why We Travel Project: Travel Terminology
  • Project: Segments of the Travel Industry
  • Quiz 1
  • Geographic Basics and Where We Travel
  • The Countries We Visit - Part 1
  • The Countries We Visit - Part 2
  • Project: Geographic Basics and Where We Travel Project: The Countries We Visit
  • Quiz 2
  • Special Project
  • Test
  • Course Project Part - 1: Geography of the Island
  • Glossary and Credits
EXPLAINING AGENCIES, OPERATORS, INSTRUMENTS OF RECORD AND OTHER ROBUST ASSURANCES

  • Travel Agents and Agencies
  • Types of Tours and Tour Operators
  • Why People Take Tours and What Makes a Successful Tour Operator
  • Project: The Value of Travel Agents
  • Project: Types of Tours and Tour Operators
  • Quiz 1
  • Careers in Travel Agencies and Tour Companies
  • Government Documents and Currency and Exchange Rates
  • Health Concerns and Safety and Security While Traveling
  • Project: Careers in Travel Agencies and Tour Companies
  • Project: Health Concerns and Safety and Security While Traveling
  • Quiz 2
  • Special Project
  • Test
  • Course Project Part - 2: Tours of the Island
  • Glossary and Credits
THE AIRLINES AND OTHER MODES OF TRANSPORTATION

  • The Aviation System
  • Aircraft and Airlines
  • The Airport Experience
  • Project: Airline Travel Interview
  • Project: Hartsfield-Jackson International Airport Profile
  • Quiz 1
  • Airfares and Airline Tickets
  • Car Rentals
  • Train Travel
  • Project: Evaluating Online Air Travel Websites Project: Evaluating Online Car Rental Websites Quiz 2
  • Special Project
  • Test
  • Course Project Part - 3: Transportation to the Island
  • Glossary and Credits
THE HOSPITALITY AND CRUISE INDUSTRY

  • Accommodations and Lodging Facilities
  • Project: Accommodations and Lodging Facilities
  • Hotel Branding and Pricing
  • The Food Services Industry
  • Project: Food Service
  • Quiz 1
  • Why People Cruise; Cruise Lines and Ships
  • Project: Cruise Lines and Ships
  • Cruise Destinations and the Shipboard Experience
  • Cruise Costs, Shore Excursions, and Cruise Ship Careers
  • Project: A Comparison of Hotels and Cruise Ships Quiz 2
  • Special Project
  • Test
  • Course Project Part - 4: Lodging on the Island
  • Glossary and Credits
MAKING CONNECTIONS: MARKETING AND TECHNOLOGY

  • The Concept of Marketing and the Major Steps of Marketing
  • Project: Brand USA Research
  • Selling Travel and Serving Travelers
  • Project: Consultative Selling
  • Destination Marketing Organizations, Conventions and Meetings, and Insuring Travel
  • Quiz 1
  • Technology in Travel and the Internet
  • Project: Travel Agency Website
  • Social Media and Other Travel Related Technologies Medical Tourism and the Future of Travel
  • Project: Space Travel Sales Presentation
  • Quiz 2
  • Special Project
  • Test
  • Course Project Part - 5: Marketing the Island
  • Glossary and Credits
COURSE REVIEW AND EXAM

  • Course Project Part - 6: Creating a Website For The Island
  • Review
  • Exam


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