Social Media Marketing

The course offers an overview of the various digital media types, and how they are utilized in today's world. Students examine the digital media impact on lifestyle and culture. This course reviews the fundamental concepts for the creation of effective digital media, introducing various career paths relating to digital media.

Students will examine certain tools used in creating digital media and discuss best practices in the creation of digital media. This will include an overview of the process used in the creation of new media pieces along with basic project management concepts.

The course will have students examining the use of social media, e-commerce, gaming and simulations, digital media in business, advertising and on the World Wide Web, as well as digital movies and music. Students review laws and ethics impacting digital media creation and use.

Objectives

• Discuss different digital media types.
• Explain the value of using online audio and video for business.
• Discuss digital media careers.
• Compare and contrast traditional forms of media and digital media.
• Discuss digital society living and the changes that result from this.
• Explain project management as a career.
• Describe the social media evolution.
• Discuss social media and ethics.
• Identify certain future challenges that the gaming industry may face.
• Compare the various computer language types.
• Determine the role in globalization that digital media plays.
• Explain the limitations of conducting business on the web.
• Describe certain different laws relating to digital media.
• Explain the journalism cannons.
• Describe certain foreseeable changes in advertising and social media.
• Determine the type of schooling necessary for their chosen career.